TERMS AND CONDITIONS MILK x Airasia Rash Away Get Away Campaign
1. Organiser and Campaign Period
1.1. The MILK × AirAsia “Rash Away. Getaway.” Campaign (“Campaign”) is organised by Flying Baby Sdn. Bhd. 202301031885 (1525808-D) (“Organiser”).
1.2. The Campaign will run from 1 November 2026, 12:00 AM to 15 December 2026, 11:59 PM (Malaysia Time).
1.3. Entries received before or after the Campaign Period will not be accepted.
1.4. The Organiser reserves the right to amend the Campaign Period where reasonably necessary, subject to applicable laws and appropriate notice through MILK’s official communication channels.
2. Eligibility
2.1 The Campaign is open to individuals who:
• are Malaysian citizens or legal residents of Malaysia;
• are aged 18 years and above as at the date of participation; and
• possess a valid identification document and contact details for verification purposes.
2.2 Employees, directors and immediate family members of the Organiser, its related companies, appointed agencies, participating partners and other parties directly involved in organising or administering the Campaign are not eligible to participate.
2.3 “Immediate family members” means spouse, parents, children and siblings.
2.4 Participants may submit multiple eligible entries during the Campaign Period, subject to the entry requirements stated below.
3. How to Participate
3.1 Participants may earn entries through either the Social Entry Route or the Purchase Entry Route.
3.2 Participation through the Social Entry Route does not require a purchase.
3.3 Participants may participate through both routes to increase their total eligible entries.
4. Social Entry Route
4.1 How to Enter
To receive one (1) Social Entry, participants must complete all of the following during the Campaign Period:
1. FOLLOW MILK’s official Instagram account, @themilkinc.my.
2. COMMENT on the official Campaign Post, stating where they would take their family if they won and how MILK could be part of their trip.
3. TAG three (3) other parents in the comment section of the official Campaign Post.
4. SHARE the official Campaign Post to their Instagram Story.
Each participant is entitled to a maximum of one (1) Social Entry during the Campaign Period, regardless of the number of comments, tags or shares made.
Upon completion of all the above requirements, participants shall be entitled to one (1) valid Social Entry, subject to verification by the Organiser.
4.2 Social Entry Requirements
All comments and participation under the Social Entry Route must:
• Be relevant to the Campaign and appropriate for public viewing;
• Not contain offensive, defamatory, discriminatory, obscene, misleading or unlawful material;
• Not infringe any third party’s intellectual property, privacy or other legal rights; and
• Comply with Instagram’s applicable terms of use, community guidelines and policies.
4.3 Public Visibility
Participants must maintain a public Instagram account until the official announcement of winners to facilitate entry verification.
The Organiser reserves the right to request proof of participation, including a screenshot of the Instagram Story share, where necessary.
Entries that cannot be verified may be deemed invalid.
5. Purchase Entry Route
5.1 Eligible Purchase
Participants may earn Purchase Entries by purchasing participating MILK diaper products from authorised offline retailers or MILK’s official online stores on Shopee, Lazada and TikTok Shop during the Campaign Period. No minimum purchase amount is required.
5.2 Purchase Entry Calculation
Each eligible MILK purchase shall entitle the participant to two (2) Purchase Entries.
One (1) additional Purchase Entry shall be awarded for every full RM100 of Eligible Spend within the same transaction.
For example, a valid purchase of RM208 in eligible MILK products will earn four (4) Purchase Entries.
|
Eligible MILK Spend on One Receipt |
Entries |
|
RM1-RM99.99 |
2 |
|
RM100-RM199.99 |
3 |
|
RM200-RM299.99 |
4 |
|
RM300-RM399.99 |
5 |
|
RM400-RM499.99 |
6 |
And so forth.
5.3 Eligible Spend
Only the net amount paid for eligible MILK products, after applicable discounts and vouchers, will be counted towards Purchase Entries.
Shipping fees, service charges and purchases of non-MILK products will not be included.
Where a receipt contains both MILK and non-MILK products, only the amount paid for eligible MILK products will be considered.
The Organiser reserves the right to verify the purchase details based on the submitted proof of purchase.
6. Purchase Entry Submission
6.1 Participants must submit their purchase through the official Campaign entry form at https://themilkinc.com/milk-x-airasia-rash-away-get-away-campaign
6.2 Participants must provide the information requested in the form, which may include:
6.3 The receipt/order proof must clearly show, where applicable, the retailer/platform name, transaction/order number, purchase date, MILK product(s) purchased and purchase amount.
6.4 Blurred, incomplete, altered, duplicated, fraudulent or otherwise unverifiable receipts may be rejected.
7. Receipt Rules
7.1 Each receipt/order number may only be submitted once.
7.2 Multiple submissions of the same receipt will not generate additional entries.
7.3 Participants may submit multiple different eligible receipts during the Campaign Period.
7.4 Entries generated from different valid receipts will be accumulated under the participant’s registered details.
7.5 Purchase Entries shall be calculated separately for each valid receipt or order. Eligible Spend from different transactions cannot be combined to qualify for additional bonus entries.
7.6 Participants may not artificially split, duplicate, manipulate or otherwise alter receipts or transactions for the purpose of generating additional entries.
7.7 Cancelled, refunded, returned, fraudulent or otherwise invalid purchases are not eligible. If an eligible purchase is subsequently cancelled, refunded or returned, the Organiser reserves the right to invalidate the corresponding entries.
8. Total Entries
8.1 Participants may accumulate entries from both participation routes.
8.2 For example, a participant who earns one (1) Social Entry and four (4) Purchase Entries from an eligible RM208 purchase will have a total of five (5) valid entries.
8.3 Each eligible entry represents one chance in the Campaign winner-selection process. Having more entries increases the number of chances in the selection pool but does not guarantee winning.
9. Campaign Prizes
A total of fourteen (14) winners will be selected during the Campaign, comprising four (4) Grand Prize Winners and ten (10) Consolation Prize Winners.
9.1 Grand Prizes – AirAsia Family Getaway Prizes
Four (4) Grand Prize Winners will each receive the following prize package:
|
Prize |
AirAsia Points |
AirAsia Merchandise |
MILK Travel Kit |
Total Estimated Value |
|
1st |
800,000 (RM8,000*) |
RM126 |
RM55 |
RM8,181 |
|
2nd |
500,000 (RM5,000*) |
RM126 |
RM55 |
RM5,181 |
|
3rd |
300,000 (RM3,000*) |
RM126 |
RM55 |
RM3,181 |
|
4th |
200,000 (RM2,000*) |
RM126 |
RM55 |
RM2,181 |
The stated AirAsia Points values are for reference purposes only. Actual redemption value may vary and is subject to the AirAsia Points Prize Conditions set out in Section 10 of these Terms and Conditions.
A total of 1,800,000 AirAsia Points will be awarded across the four (4) Grand Prizes. Each Grand Prize Winner will also receive one (1) set of AirAsia Exclusive Merchandise and one (1) MILK Travel Kit.
9.2 Consolation Prizes
Ten (10) Consolation Prize Winners will each receive one (1) prize package consisting of:
9.3 AirAsia Exclusive Merchandise
Each winner will receive one (1) set of AirAsia Exclusive Merchandise, comprising:
The design, size, colour and variation of the merchandise shall be subject to availability and allocation by the Organiser.
9.4 General Prize Conditions
9.4.1 All prize values stated are estimated retail values in Malaysian Ringgit (RM) and are provided for reference purposes only.
9.4.2 Prizes are non-transferable, non-refundable and not exchangeable for cash or other products.
9.4.3 Prize designs, colours, sizes and variations may differ from promotional images and shall be subject to availability.
9.4.4 The Organiser reserves the right, where reasonably necessary, to substitute any unavailable prize or merchandise item with an alternative of comparable value, subject to applicable laws.
9.4.5 Universal Traveller luggage is independently purchased by the Organiser and does not imply sponsorship, endorsement or official partnership by Universal Traveller.
9.4.6 Prizes may have minor cosmetic imperfections, such as slight scratches, surface marks or colour variations, which do not affect their functionality or intended use. Such minor imperfections shall not be considered defects and shall not entitle winners to request a replacement or compensation, to the extent permitted by applicable law.
9.4.7 Organiser shall not be responsible for any loss or damage to the prizes occurring after successful delivery or collection by the winners, except where required by applicable law.
10. AirAsia Points Prize Conditions
10.1. AirAsia Rewards Points shall be awarded to the four (4) Grand Prize Winners in accordance with the prize allocation specified in Section 9 of these Terms and Conditions.
10.2. The value of AirAsia Rewards Points is determined based on the applicable redemption rates and availability at the time of redemption. The redemption rates are as follows:
Redemption rates and availability shall be subject to the applicable terms and conditions of the AirAsia Rewards programme.
10.3 AirAsia Rewards Points are non-transferable and cannot be exchanged for cash or converted into alternative prizes, including MILK products, through the Organiser. However, Grand Prize Winners may redeem eligible MILK products using their AirAsia Rewards Points through the AirAsia MOVE app, subject to product availability and the applicable redemption terms and conditions.
10.4 AirAsia Rewards Points will be credited to the respective Grand Prize Winners’ AirAsia member accounts within seven (7) days after winner announcement, or within such other period as reasonably necessary for winner verification and prize fulfilment, provided that all required information has been received and verified by the Organiser.
No AirAsia Rewards Points shall be awarded for invalid, cancelled, refunded or otherwise ineligible transactions or entries.
10.5 Notwithstanding the standard validity period stated in the AirAsia Rewards programme terms and conditions, AirAsia Rewards Points awarded under this Campaign shall be valid for twelve (24) months from the date they are credited to the respective Grand Prize Winner’s AirAsia member account (“Validity Period”).
Any unused AirAsia Rewards Points shall expire upon the end of the Validity Period, without further notice or compensation, subject to applicable law.
10.6 The number of AirAsia Rewards Points required for flight tickets, accommodation or other eligible redemptions may vary depending on the destination, travel dates, availability and prevailing redemption rates.
10.7 AirAsia Rewards Points prizes do not guarantee travel to any specific destination, on any particular date or for any specific number of passengers.
10.8 Grand Prize Winners may be required to use additional AirAsia Rewards Points or make additional payments if their awarded points are insufficient for their selected redemption.
10.9 Any additional travel-related expenses not expressly included in the prize, including airport taxes, service fees, baggage, meals, accommodation, transportation, visas, travel insurance and personal expenses, shall be borne by the respective Grand Prize Winners.
10.10 Upon successful crediting of the AirAsia Rewards Points to the Grand Prize Winner’s AirAsia member account, their subsequent use shall be governed by the applicable AirAsia Rewards programme terms and conditions, available at www.airasia.com/rewards.
11. Winner Selection
11.1 Winners shall be selected from all valid Social Entries and Purchase Entries received during the Campaign Period.
11.2 All valid entries shall be combined into a single entry pool. Winners shall be selected through a randomised selection process conducted by or on behalf of the Organiser.
11.3 Each valid entry represents one (1) chance in the winner-selection process. Participants with multiple valid entries shall have proportionately more chances of being selected. However, having more entries does not guarantee winning.
11.4 Each participant shall be eligible to win a maximum of one (1) prize throughout the Campaign. If a participant is selected more than once, only the highest-value prize shall be awarded to that participant, and another eligible winner shall be selected for the remaining prize.
11.5 The Organiser reserves the right to select reserve winners in the event that a selected winner fails to meet the eligibility or verification requirements, does not respond within the stipulated period, or fails to claim the prize in accordance with these Terms and Conditions.
12. Winner Verification
12.1 All potential winners shall be subject to verification by the Organiser before being officially confirmed as winners.
12.2 For verification purposes, potential winners may be required to provide relevant information or supporting documents, including but not limited to:
12.3 All information and supporting documents provided must be accurate, valid and consistent with the details submitted during participation, where applicable.
12.4 The Organiser reserves the right to disqualify any potential winner if:
• The entry or eligibility cannot be verified;
• False, inaccurate or misleading information is provided;
• The purchase receipt or order confirmation is invalid, where applicable;
• The participant fails to provide the required verification documents or respond within the stipulated period; or
• The participant fails to comply with any provisions of these Terms and Conditions.
12.5 In the event of disqualification, the Organiser reserves the right to select an alternative winner from the remaining eligible entries.
13. Winner Notification
13.1 Potential winners will be notified through the Organiser’s official communication channels, including Instagram Direct Message, phone, WhatsApp or email, where applicable.
13.2 Potential winners must respond within five (5) working days from the date of notification and provide the necessary information for verification.
13.3 Failure to respond or complete the required verification within the stipulated period may result in disqualification and forfeiture of the prize. The Organiser reserves the right to select an alternative winner.
13.4 The Organiser shall not be responsible for unsuccessful notifications arising from incorrect contact information, inaccessible social media accounts, technical issues or circumstances beyond its reasonable control.
14. Winner Annoucement
14.1 The confirmed winners will be announced on 22 December 2026 through MILK’s official communication channels.
14.2 The Organiser may publish the winners’ names or partially masked names, social media handles, locations (city/state) and prizes won, subject to applicable privacy laws.
15. Prize Fulfilment
15.1 Prize collection or delivery arrangements will be communicated directly to the verified winners.
15.2 Winners must provide all necessary information and supporting documents within the stipulated period to facilitate prize fulfilment.
15.3 All prizes are non-transferable and cannot be exchanged for cash or other products, unless otherwise stated by the Organiser or required by applicable law.
15.4 In the event that any prize becomes unavailable due to circumstances beyond the Organiser’s reasonable control, the Organiser reserves the right to substitute it with another prize of comparable value, subject to applicable laws.
15.5 The Organiser shall not be responsible for delays in prize fulfilment resulting from incomplete, inaccurate or late information provided by the winners.
16. Intellectual Property
16.1 All campaign materials, including images, logos, designs and promotional content, remain the property of the Organiser or their respective owners.
16.2 Participants shall not reproduce, modify or use any campaign materials for commercial purposes without prior written permission from the relevant rights holder.
17. Personal Data and Privacy
17.1 By participating in the Campaign, participants acknowledge that the Organiser may collect, use and process their personal data for the purposes of administering the Campaign, verifying entries, contacting winners, fulfilling prizes and complying with applicable legal requirements.
17.2 All personal data collected will be handled in accordance with the Personal Data Protection Act 2010 (PDPA), as amended, and the Organiser’s applicable Privacy Notice.
17.3 Consent to receive marketing or promotional communications is optional and shall be obtained separately from consent required for Campaign participation.
18. Disqualification and Fraud
18.1 The Organiser reserves the right to reject or disqualify any entry reasonably determined to involve:
• Fraudulent, altered or duplicate receipts or purchase records;
• Fake social media accounts, automated or bot-generated participation;
• False information or multiple identities used to circumvent entry restrictions;
• Manipulation or abuse of the Campaign participation mechanism; or
• Any other violation of these Terms and Conditions.
18.2 The Organiser reserves the right to request additional supporting information or documents where reasonably necessary to verify the validity of an entry.
18.3 Any entry found to be fraudulent, invalid or in breach of these Terms and Conditions may be disqualified, and any associated prize entitlement may be forfeited, subject to applicable law.
19. Campaign Administration
19.1 The Organiser’s decisions regarding Campaign administration, entry validation and winner verification shall be made in accordance with these Terms and Conditions and applicable laws.
19.2 The Organiser reserves the right to amend, suspend or cancel the Campaign where reasonably necessary due to technical issues, fraud, regulatory requirements or circumstances beyond its reasonable control.
19.3 Any material changes to the Campaign will be communicated through the Organiser’s official channels, where reasonably practicable.
20. Liability
20.1 To the extent permitted by applicable law, the Organiser shall not be responsible for unsuccessful entries, technical or network failures, incomplete submissions, social media platform disruptions, incorrect information provided by participants or circumstances beyond its reasonable control.
20.2 Nothing in these Terms and Conditions shall exclude or limit any liability that cannot lawfully be excluded under applicable Malaysian law.
21. Social Media Platform Disclaimer
21.1 This Campaign is not sponsored, endorsed, administered by or associated with Instagram or Meta Platforms, Inc.
21.2 Participants acknowledge that Instagram and Meta Platforms, Inc. are not responsible for the administration, selection of winners or fulfilment of prizes under this Campaign, to the extent permitted by applicable law.
22. General Terms & Governing Law
22.1 By participating in the Campaign, participants acknowledge that they have read, understood and agreed to these Terms and Conditions.
22.2 These Terms and Conditions shall be read together with the Campaign instructions and Privacy Notice published by the Organiser.
22.3 In the event of any inconsistency between these Terms and Conditions and other Campaign promotional materials, these Terms and Conditions shall prevail, subject to applicable law.
22.4 These Terms and Conditions shall be governed by and interpreted in accordance with the laws of Malaysia.
22.5 Any dispute arising from or relating to the Campaign shall be subject to the jurisdiction of the courts of Malaysia, subject to applicable law.
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Flying Baby Sdn. Bhd. 202301031885 (1525808-D)