MILK™ has been recognised as one of 31 Malaysian entrepreneurs under Shopee’s inaugural Juara Lokal campaign, launched in conjunction with Merdeka and Malaysia Day to celebrate homegrown businesses across the country. Juara Lokal is Shopee Malaysia’s first campaign of its kind, with entrepreneurs selected for their story, resilience, and track record built on the platform — a distinction on its own, out of the platform’s vast seller base nationwide.

As part of the recognition, MILK™ co-founder Datuk Kamaruddin Meranun was featured in a dedicated Shopee interview series, sharing the story behind MILK™’s growth as a homegrown baby care brand.

MILK™’s involvement went a step further: out of the full cohort of 31, MILK™ was selected as one of just four brands invited to represent Juara Lokal at the closing ceremony of MAHA 2026 (Malaysia Agriculture, Horticulture and Agrotourism Exhibition) at MAEPS, Serdang, where Prime Minister Datuk Seri Anwar Ibrahim officiated the event and met with representatives from the four featured brands.

Being part of Juara Lokal is a proud moment for MILK™ — a recognition shared with the parents and partners who have supported the brand along the way.