MILK™, the award-winning premium baby brand celebrated for our 728 chemical-free products without the premium price tag, is officially expanding our reach into Vietnam with nationwide store availability.  

The brand made a dynamic entrance into the new market at the 2025 Vietbaby Fair, Vietnam’s largest international trade show in the mother and baby care industry. The event, held at Hanoi International Exhibition Center, served as the perfect platform to introduce parents to the high-performing features of our diapers.  

Curious parents and industry professionals had the opportunity to feel and experience the difference of a truly premium, yet affordable diaper at the baby fair. MILK™ was met with enthusiastic reception, distributing over 3,000 samples to families throughout the fair.  

With an estimated 21.9 million children in Vietnam, the expansion means more parents can now access a baby care solution that truly delivers on all fronts. MILK™ ensures families never have to sacrifice on performance, softness, safety or design. This move reinforces our mission that good quality diapers should be accessible for all babies. This isn’t just an expansion; it’s the start of market domination. ​