MILK™ has successfully concluded a highly effective 3-day brand activation in partnership with KitaKids International School, held at the renowned Damansara Performing Arts Centre (DPAC). The collaboration, centered on community engagement and direct product experience, was met with a strongly positive response from local families. 

The initiative saw MILK™ distribute 300 baby diapers to new parents attending KitaKids’ annual concert, a high-traffic family event. The concert itself saw an impressive turnout of over 400 children and their accompanying family members.

By providing essential, high-quality diapers at a vibrant family event like the KitaKids concert, we were able to provide real value and leave a positive, tangible impression with hundreds of local families.  

This initiative provided MILK™ with valuable real-time brand visibility and reinforced its commitment to supporting the parenting community in the Damansara area. We look forward to more strategic partnerships that offer both community support and effective consumer engagement.