MILK™ celebrates 3 million diapers midyear milestone by AirAsia Giveaway

October 2025

Man holding MILK boxes with customer

3 million diapers sold in less than a year. Let that number sink in.  

MILK™, the revolutionary name in infant comfort, has exploded onto the scene and is already dominating changing tables globally. Officially launched less than a year ago, this milestone confirms a powerful truth: parents are actively researching and choosing a superior standard of care for their babies. They are switching from traditional diapers to innovative baby care with an emphasis on safety.  

Three million little bottoms are now experiencing the unparalleled comfort, absorbency, and gentle touch of MILK™ diapers. This isn’t just a product launch; it’s a movement. 

To celebrate this mega milestone, MILK™ partnered with AirAsia Rewards for an epic giveaway, fuelling the adventures of modern families. The grand prize winner received a massive RM 10,000 in AirAsia points, while nine other lucky parents are now stocked up with a one-month supply of the diapers that are taking the industry by storm. 

This is only the beginning. MILK™ is here not just to change diapers, but to change the diapering game. We want to thank parents for letting MILK™ be part of your parenting journey.