This first quarter has been an incredible journey for MILK™, as we’ve continued to champion safe, clean, and dermatologically tested diapering solutions for families. We’re proud to share some of the milestones that have defined our commitment to quality and community: 

Expanding Reach & Building Partnerships: 

• Global Expansion: Even before our official launch in Malaysia in January, we secured a strong foothold in Singapore, Russia, Oman, Cambodia and the Maldives, building momentum for further launches in other countries across Asia 

• Retail Expansion: We celebrated successful launches at Isetan KLCC and Isetan at The Gardens Mall, making MILK™ more accessible to parents seeking expertly crafted baby care. We also strengthened our in-store presence through impactful retailer events across Peninsular and East Malaysia, bringing our trusted diapers closer to families nationwide in over 60 authorized baby shops. 

• Mr. Hippo Supermarket Grand Launch: In March, we were thrilled to be part of the grand opening of Mr Hippo Supermarket in Bandar Sri Damansara, connecting with a new community and solidifying our retail partnerships. 

• Singapore SG60 Supermom & Parentcraft: We engaged with over 100+ expectant parents through local workshops via The Parentcraft Class by Nuren Group, as well as extended our reach internationally into Singapore at Supermom’s SG60 event, empowering them with knowledge and tools. 

• Healthcare Partnerships: Solidifying our dedication to safety and expert-backed baby care with 20+ paediatricians, childcare centers, and confinement centers 

• Partnership: Established a long-term partnership with Air Asia Rewards, creating value for families by offering opportunity to turn daily essentials into meaningful rewards  

• Successful Sampling Program: Our sampling program driving website redemptions for free baby diaper samples, successfully sparked customer curiosity and built significant trust 

Community Engagement & Social Impact: 

• Maybank Zero Waste Charity Sale: We participated in this impactful initiative, received an overwhelmingly positive response and supporting charitable causes. 

• Pos Malaysia Raya Bazaar 2.0: We brought joy and shared the spirit of Raya with Pos Malaysia employees, connecting with the community in a meaningful way. 

At MILK™, we believe in providing parents with the peace of mind that comes from using safe, clean, and dermatologically tested diapers that’s free from 728 harmful chemicals. This quarter’s achievements reflect our dedication to community engagement, building strong partnerships and the pursuit of something better. We are grateful for the support of our customers, partners, and healthcare professionals who have made this journey possible. 

We look forward to continuing to serve families with the highest quality baby care products. Stay tuned for more exciting updates from MILK™!